Question: 1. Explain how a total quality perspective can support the six characteristics of competitive advantage introduced at the beginning of the chapter. (3 Marks) 2.

1. Explain how a total quality perspective can support the six characteristics of competitive advantage introduced at the beginning of the chapter. (3 Marks) 2. Discuss the three basic types of competitive advantage. Can a company achieve all of them? (3 Marks) 3. What is the importance of total quality to achieving competitive advantage? (3 Marks) 4. Explain how quality affects profitability. (3 Marks) 5. How is agility a source of competitive advantage? What relationships does agility have with quality? (3 Marks) 6. What is the role of quality in innovation

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