$1.$ Explain how the promotional tools used by a hotel would differ if the target audience were $($a$)$ consumers are booking a hotel room for a vacation and $($b$)$ corporate travel departments that select hotels to be used by company employees while on a business trip?

$2.$ Fisher Price, well known as a manufacturer of children$$s toys, has introduced a line of clothing for children. Outline a promotional plan to get this product introduced in the marketplace.

$3.$ Identify the sales promotional tools that might be useful for $($a$)$ Coca$-$Cola Zero Sugar $($re$-$branded Coca$-$Cola Zero$)($b$)$ Apple iPad, and $($c$)$ Cadbury Caramilk chocolate bar.

$4.$ As Spotify prepares its annual marketing plan, it will consider its advertising options for the upcoming year. What advantages and disadvantages should they consider? Which media do you recommend?

$5.$ An important offering by Canada Post to its business customers is targeted direct mail. How effective do you consider direct mail programs? What factors do you believe contribute to the success of direct mail programs?

$6.$ A packaged food manufacturer had to recall its chicken nuggets due a concern regarding possible salmonella contamination. Suggest a public relations approach for this situation.