1. Explain ONE perceived risk that will influence a Jeta Care customer and how can he/she reduce it? What can Jeta Care management offer to assist in reducing the perceived risk? 2. Identify ONE market segment to be targeted by Jeta Care and describe its attributes based on suitable bases of segmentation of consumer market.

Kindly help me with both questions above! Highly appreciate it expert!

Why Jeta Care? At Jeta Care, we understand that shifting from your family home is a very difficult decision. The traditions and customs associated with Asian cultures often make such assisted living options very hard to accept. It is an option taken that traditionally involves guilt or one that loses 'face for both parents and children alike. Let us ease and shoulder the burden, let us be your extended family. What we offer is a new environment, one which can offer a better quality of life, 24 hour care and a community of like minded individuals for you to share your twilight years, all in a wonderful environment. We want to open your life style and provide complete peace of mind for yourself and your loved ones, so that you may truly enjoy and reap the benefits of all your hard work. Oh yeah! Why didn't I do this earlier? Improve your lifestyle and quality of life Ease that unnecessary burden for you and your loved ones Total peace of mind for you and your loved ones On site 24 hour care by nurses and carers Exciting food that is fresh and nutritionally prepared and catered for your needs Activities and entertainment arranged for you A community to make friends Great lodgings No stress, Jeta Care does the cleaning and laundry amongst other chores Enhance your life now! We have many different care packages available to cater to many types of needs. All of which abide to our high standards and with the very best service. Understanding your culture, background and talking through your needs, we can tailor a service best suited to you and your loved ones. Let us take care of you. Ministry of Health Malaysia approved Jeta Care Centre is an endorsed Aged Care Facility by the Ministry of Health Malaysia. Jeta Care incorporates a self-imposed standard in design and operation adapted from Australian concepts to ensure the highest quality in care to the residents