Question: 1. Explain the difference between a market penetration strategy and a market development strategy. 2.Define a marketing plan and describe its main objectives. 3. What

1. Explain the difference between a market penetration strategy and a market development strategy.

2.Define a marketing plan and describe its main objectives.

3. What are the three general approaches to developing competitive advantage:

4. List the various stages of the product life cycle and describe the characteristics of each stage.

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