1. Explain the differences among continuous innovation, dynamically continuous innovation and discontinuous innovation. What are the main activities for marketers when introducing each type? 2. Assume you are senior vice president of marketing for General Electric. What four product mix management options might you consider? Give specific examples of each 3. Describe the typical profit scenario as a product moves through its life cycle Do you think it's important for companies to have products in all stages? Why or why not? 4. What are some problems with using the product life cycle concept to make marketing decisions? Why do you think so many companies use the concept? 5. What are some ways to extend the product life cycle? Can you think of any companies that have used these techniques? 6. Many marketers use the diffusion cycle concept and the product life cycle concept. How are they different? 7. When introducing a new product, how may a marketer facilitate consumer noceptance