Question: 1. Explain the differences between primary and secondary data sources and some common types of market research data. 2. Explain how the needs/wants of the

1. Explain the differences between primary and secondary data sources and some common types of market research data.

2. Explain how the needs/wants of the Luxury Market are different from other segments you have encountered thus far - compare two markets so the difference between them is clear.

3. How would you use market research to help you understand one of the markets you identified.

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