1. Explain the Feature, Benefits, and Value of Ferrari based on the ladder.

  

2. How do the main benefit: High performance, dynamic benefit: Luxury compare with our competitor BMW? Why are we better in each benefit than BMW?

3. Segmentation variable of Ferrari: Benefits, Differentiate our brand, and the Main and Dynamic benefit?

Transcribed Image Text:

VALUE LADDER Value: I am a highly-regarded succe ssful person in society Value: I am Sophisticated Benefit: Car Stands Out among other Cars Benefit: Aural Pleasure Feature: Exotic Luxury Value: I am a car enthusiast Benefit: High Speed Benefit: High Performance Feature: Superior Engineering Cuttin g Edge Designs Benefit: Increased Reputation of Consumer Benefit: Luxury Status Feature: Value-Based Positioning Strategy/ Exclusivity Value: I am unique and Extra-Ordinary Benefit: Fulfills Customer's Goal of Self-Identity Benefit: Build Customer's Purchasing Profile Feature: Loyal to mission statement, customer base and philosophy U VALUE LADDER Value: I am a highly-regarded succe ssful person in society Value: I am Sophisticated Benefit: Car Stands Out among other Cars Benefit: Aural Pleasure Feature: Exotic Luxury Value: I am a car enthusiast Benefit: High Speed Benefit: High Performance Feature: Superior Engineering Cuttin g Edge Designs Benefit: Increased Reputation of Consumer Benefit: Luxury Status Feature: Value-Based Positioning Strategy/ Exclusivity Value: I am unique and Extra-Ordinary Benefit: Fulfills Customer's Goal of Self-Identity Benefit: Build Customer's Purchasing Profile Feature: Loyal to mission statement, customer base and philosophy U

Answer rating: 100% (QA)

Explanation of Ferraris Features Benefits and Value Based on the Ladder Features The vehicle presented in this picture has the following characteristics an extremely stylish design a powerful engine a... View the full answer