1. Explain the similarities and differences between the two sites from the social media each sponsors for Sephora and Lie-Nielson 2. Explain the similarities and differences between the two sites of Sephora and Lie-Nielson from other mechanisms outside of social media each supports. 7) Which site seemed more appealing to you from a social media / internal mechanisms perspective to get you to purchase their product(s)? Why? 3. Describe the business value of social networking and other internal / organic mechanisms for Sephora and Lie-Nielson a)Per Ch9, what role is Sephora and Lie-Nielson (User, Sponsor, or Social Media App Provider)? Based on this role, does Sephora/Lie-Nielson incur costs? If so, what costs? b) If costs are incurred, why do businesses continue to use social media? Please integrate revenue, cost, and profit into your