1 . Explain the success of KFC in establishing its brand in China. Analyse the company s...

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1 .

Explain the success of KFC in establishing its brand in China. Analyse the company

s planning and execution strategies

(

name at least four

) .

2 .

Discuss KFC

s strategies

(

name at least three

)

in the context of the opportunities and risks associated with managing business in emerging and new markets.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 10, 2024 05:06 AM

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1 . Explain the success of KFC in establishing its brand in China. Analyse the company s...

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1 Success of KFC in China a Localizing the menu KFC took into account the local tastes and preferenc... View the full answer

International Marketing And Export Management

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