Question: 1 . Explain why consumer market testing might not always be beneficial? 2 . We are told that many new products fail, but is this

1 .

Explain why consumer market testing might not always be beneficial?

2 .

We are told that many new products fail, but is this because many firms are impatient? Discuss whether the firms should allow more time for their product to be adopted and whether they would end up with a successful product.

3 .

Considering question

2,

how might this statement apply to testing of Boeing's

737

Max?

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