Question: 1 . Explain why Game chose the countries it entered and why in that order. 2 . How does the African retail market differ from
Explain why Game chose the countries it entered and why in that order.
How does the African retail market differ from the more developed world, and what are the implications for doing business there?
In September WalMart announced that it was making a $ billion bid for Massmart, the holding company of Game. Why was WalMart entering the African market for the first time, and why was it choosing this entry mode?
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