1. Explain why it is important to properly define the research question or problem. What are the consequences of not defining the problem completely or accurately?

2. Research and give examples of two products that were launched in the marketplace but failed to gain acceptance and were never launched or were discontinued (The text uses the example "New Coke" in the 1980's. Do not use this example.). Be unique! Do not copy other students' examples!!

These could be consumer goods such as phones, food products, vehicles or industrial goods such as machinery or equipment used in manufacturing and production. Perhaps some immediately come to mind for you. If not, conduct research (remember to use APA referencing!!) to identify two products and include links to the pages with background.

• What were the two products you identified?
• Provide some background on the products, including the market they were intended to serve.
• What caused the products to fail? When did this occur?
• What role did marketing research play, if any?
• Was the research problem defined properly?
• What could have been done differently to prevent the failures?