1. Explaining why consumers make bad decisions. List one example and explain how value and time change a consumer's behavior when it comes to decision making?

2. We talked about companies that have adapted Very well to the changing times. We talked about3 companies, Burger King being one. Burger King delivers in traffic in highly congested Cities. Name another company that has been very adaptive in difficult times. Explain what they have done.

3. What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

4. What are attitudes important in consumer decision marking?

5. The Peloton commercial was received VERY poorly. What factors from the consumer decision process influenced consumers to this verdict?