$1.$ First, quickly at a glance, what TV do you think you would buy?

$2.$ On what criteria do you think you based that decision?

Try these decision$-$making processes, see what brand results for each, and see how confident you feel about the resulting brand suggested from each approach:

$3.$ What attribute do you find least informative? Eliminate that row. Continue to do so until a clear brand winner emerges.

$4.$ Is there a brand of TV that seems weaker than the others on some attribute you care about? Eliminate that brand. Continue until an obvious choice results.

$5.$ If you made a price$-$based decision, would you be happy?

$6.$ How would your final brand choice define you?

How similar was this thought process to your natural analysis? How can you find out if your consumers think along these lines?