$1.$ First, review Slides $4-8.$ Then, choose, define, and discuss $2$ of the following $4$

Experiential Marketing Vehicles $...$Buzz, Guerilla, Events, or Sponsored Events.

$2.$ Next, which $2$ of these $4$ Media Vehicles $...$do you think $...$ Monster Energy

Drink should use to best reach their target market $...$Extreme Sports oriented,

Males, $18-25,$ that $$Live$-$on$-$the$-$edge$...$to build Awareness, Interest, & Trial of

their product? $\_\_\_\_\_\_\_\_\_,\_\_\_\_\_\_\_\_\_.$

$$ Why these $2?$

$$ Describe the specifics of each of these events $...$aimed at building

$...$Awareness, Interest, & Trial of Monster$$s products$/$Brand$...$be specific!

$3.$ Next, note the $2$ that you didn$$t choose$\_\_\_\_\_\_\_\_,\_\_\_\_\_\_\_\_.$

$$ Then, formulate an impactful event for each $...$aimed at building $...$Awareness,

Interest, & Trial of Monster$$s products$/$Brand $...$be specific!

Principles of Marketing

Question #$1$