1. Focus groups are a suitable research method when the goal is to:

a. explore or describe rather than predict

b. explore, describe, and predict

c. describe or predict rather than explore

d. develop long-lasting personal relationships with the participants

2. Which of the following is true about sensitive questions?

a. they should appear near the beginning of the survey

b. they should be avoided, if at all possible

c. there is no need to guarantee anonymity with such questions

d. they can be made less sensitive with the application of aloe vera

3. Which of the following is a primary benefit of using depth interviews over focus groups?

a. depth interviews are less time consuming

b. depth interviews eliminate group dynamics

c. depth interviews have a "ready industry"

d. depth interviews maximize creative output