1. For instance you are a Mini grocery store owner. As an owner, how can you use the distribution mix? Describe how you will apply the six distribution mix (coverage, placement, volume, display, pricing, goodwill) in planning and managing your mini grocery store.

Here's the reference.

Six Distribution Mix

Making products available requires a consistent distribution plan composed of the following six(6) mix elements:

1) Coverage - having the proper types of outlet in a geographical area is important, not just to expand capacity, but to lower cost and increase speed of logistics.

2) Placement - a product has placement when it carried in the store. Placement objectives or having a right target number of outlets ensure customer's utmost convenience.

3) Volume - the right inventory level at the stores is critical. A firm may launch a new brand of product or promotional campaign, which may result in out-of-stock situations. Too much inventory or "overloading" the outlets, on the other hand, is unhealthy as it goes against how a channel member normally earns profit.

4) Display - the right shelf and off-shelf locations plus adequate display space assure marketers a higher probability that consumers will choose their brand over competition.

5) Pricing - having the right resale prices promotes healthy competition among dealers. Price wars are usually avoided, as dealers do not gain anything in the end.

6) Goodwill - refers to the best relationship between a supplier and channel members. Goodwill enables marketers to have a good display space in the stores, increases their inventory levels, and enables firms to have advanced.