1. Formulate a problem statement and research objectives for the following situations: a. Zulily wants to investigate whether it should allow returns on purchases. b. Starbucks wants to examine whether or not it should charge more for its Frappuccinos. c. Tkea wants to investigate how people use their home offices. d. Michael Kors wants to explore how it can sustain a reputation as a premium brand. 2. What are some relevant factors in determining research objectives? I 3. Discuss why defining the problem is really stating the decision alternatives. 1. Formulate a problem statement and research objectives for the following situations: a. Zulily wants to investigate whether it should allow returns on purchases. b. Starbucks wants to examine whether or not it should charge more for its Frappuccinos. c. Ikea wants to investigate how people use their home offices. d. Michael Kors wants to explore how it can sustain a reputation as a premium brand. 2. What are some relevant factors in determining research objectives? 3. Discuss why defining the problem is really stating the decision alternatives