Question: Choose one of the following decision problems, formulate a problem statement (3 marks) and research objectives (2 marks) for each following situations: 1. Starbucks wants

Choose one of the following decision problems, formulate a problem statement (3 marks) and research objectives (2 marks) for each following
situations:
1. Starbucks wants to examine whether or not it should charge more for its new product called "Frappuccinos"
2. Michael Kors wants to explore how it can sustain a reputation as a premium brand.

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