1 Four influential groups include: people and their expectations, industry guidelines and standards, corporate policies, and government laws and regulations

True

False

2 The Quantified Self is that every aspect of our public and private lives has the potential to be monitored.

True

False

3 The "digital exhaust" created by all the connected devices in our lives

will be the basis of a competitive disadvantage going forward.

will be the basis of a competitive disadvantage going backward

will be the basis of a competitive advantage going forward

will be the basis of a competitive advantage going backward

4 The Can-Spam Act is a government regulation designed to protect U.S. companies from cyber attacks.

True

False

5 Your management (CRM) or sales management systems integrate with smartphones to give salespeople direct access to all of the following EXCEPT:

customer information

government records

sales data

marketing materials

6 Mobile has transformed our economy in all of these ways EXCEPT:

We are untethered

We transact on mobile

We control access to media content

We are tied to our desktop

7 Sovereignty is the ability for an individual to have authority to govern itself, what we in marketing might refer to as the authority to provide or revoke permission.

True

False