1. Franco is developing a marketing segmentation plan for his designer eyeglass company. His eyeglasses are pricey compared to the competition, so Franco wants to appeal to a high-income marketing segment. He plans to use census data to identify his potential customers. When Franco prepares his marketing segmentation plan, he must make sure that ______.

a. the segments are small

b. the promotion describes product distinctions

c. the advertising is bi-lingual

d. the segments are well-defined

"To maximize value to our shareholders, we should charge different prices to different customer segments." This perspective believes that "the end justifies the means."

a. Human rights ethics

b. Teleological ethics or consequentialism

c. Fairness

d. Deontological ethics