Question: 1 . Fred and Larry raised several issues regarding the product mix for their business. What product strategy do you think makes the most sense
Fred and Larry raised several issues regarding the product mix for their business. What product strategy do you think makes the most sense for The House of Wine? Why?
Given the market and product line options for this new business, what kind of pricing strategy do you think makes sense for the business?
Prepare a timeline of strategies and actions that will help the principals achieve their short medium and longterm goals.
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