Question: 1. From a customer perspective - how could TD Canada reduce the general hostility toward mergers as a preemptive move? 2. TD Canada made a

1. From a customer perspective - how could TD Canada reduce the general hostility toward mergers as a preemptive move?

2. TD Canada made a promise that their customers would experience unparalleled levels of customer service. Is this necessary? What level of service is adequate, what level is desired, what level is too much from a profit perspective and how would you know and acquire this information?

3. Was the "Banking can be this comfortable" with the green chair - a campaign that would run? What alternatives - given the attitudes about mergers, etc. - would you suggest that might have been a better approach?

4. After a big merger when customers are uneasy and don't know what to expect (given just a one year promise on costs and service) and given that you know employee satisfaction is linked to customer satisfaction - what type of incentive program(s) would you suggest? This should not be based solely on CSI data.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!