1. From the case information identify 2 Facilitating Supplementary Services and 2 Enhancing Supplemental Services in Bytown Dental Associates, Marc Phillippes dental practise. Briefly explain how each improves the Core Service Delivery 8 Marks

2. Which of the 7 Service Ps (Marketing Mix) are addressed in this case? Provide examples from the case for three Ps (8 Marks)

3. One thing that was not discussed in the case was segmenting the market for Dental Services. As a marketing consultant how would you do it? Recommend 5 different market segments and describe them along with the core service need for each segment that would distinguish it from the other segments. 15 marks

4. Recommend a new name for Marc Phillippes dental practise along with a positioning statement for his practice. Provide your rationale for the new name and positioning statement elements. You may use either a statement or the ABC format discussed in class. 10 Marks

5. Given Marcs recent concerns about the large number of Canadians who are very anxious about going to the dentist, please list 3 marketing tactics/activities (not mentioned in the case) that you would recommend helping his patients overcome their anxiety about visits to the dentist. Briefly explain why you believe each of these tactics would help the problem. 9 Marks