Question: 1 . From the case, what are some challenges for a Western company like IKEA marketing in a Muslim country like Saudi Arabia? You can
From the case, what are some challenges for a Western company like IKEA marketing in a Muslim country like Saudi Arabia? You can pick any TWO of these factors to discuss from the case: a Culture cultural norms being different; b Challenges with rules and regulations; c Challenges with religion; d Challenges with politics pts
In the case, Ikea took some action regarding their catalogs for the Saudi market. What was it This is the core problem in the case. Come up with points FOR and points AGAINST IKEAs decision pts
Ikea's decision resulted in a storm of public reaction worldwide. What should IKEA do:
a Immediately to deal with the backlash pts and
b Longterm, to prevent similar problems in the future, in any of their stores worldwide? pts
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