Question: 1 . From the case, what are some challenges for a Western company like IKEA marketing in a Muslim country like Saudi Arabia? You can

1. From the case, what are some challenges for a Western company like IKEA marketing in a Muslim country like Saudi Arabia? You can pick any TWO of these factors to discuss from the case: (a) Culture/ cultural norms being different; (b) Challenges with rules and regulations; (c) Challenges with religion; (d) Challenges with politics [5 pts]
2. In the case, Ikea took some action regarding their catalogs for the Saudi market. What was it? This is the core problem in the case. Come up with 2 points FOR and 2 points AGAINST IKEAs decision [5 pts]
3. Ikea's decision resulted in a storm of public reaction worldwide. What should IKEA do:
a. Immediately to deal with the backlash [5 pts], and
b. Long-term, to prevent similar problems in the future, in any of their stores worldwide? [5 pts]

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