Question: 1. From the perspective of the marketer, when do wants become demands? 2. From the perspective of consumer behavior, when do needs become wants?

1. From the perspective of the marketer, when do wants become demands?

2. From the perspective of consumer behavior, when do needs become wants?

3) An audiophile who has invested $60,000 in a McIntosh home audio system is so brand loyal that he refuses to believe a new equipment review article that says a competing brand's power amplifier is just as good as the McIntosh model he owns. What psychological phenomenon is this person demonstrating?

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