1. Functional needs focus on the style, image, status, and uniqueness of products we need every day.

True

False

2. The process of effectively developing marketing activities and communications consists of ________.

segmenting, targeting and positioning

targeting, communicating and differentiating

targeting, mapping and positioning

differentiating, creating and segmenting

3. Functional needs focus on the style, image, status, and uniqueness of products we need every day. True

False

4. A group of suppliers who sell very similar products sometimes combine to open and manage their own ________ retail operation.

off-price

pop-up

independent

co-op

5. The biggest issue with most online retail is that ________.

there is very little personal selling available

there is lack of consistency in delivery modes

consumer pays immediately but only gets the goods delivered later

delivery fees often deter buyers from making a purchase

6. Retailers can provide social interaction and a sense of community and thereby contribute to the societal impact of the larger community where they operate. True

False

7. Information value of distribution recognizes that the system can provide product and organizational data to the members of the supply chain. True

False

8. Skim pricing which charges the highest possible amount in order to make as much money as possible can be effective ________.

when it does not have to be sustained for a long time

when there are many substitute products available

in limited geographic locations with specific target segment

when comparing features and value of competitive products

9. In order to target a wide number of customers in various economic levels wine retailers offer similar products ________.

in different price categories

using penetration pricing

using reference pricing

with a wide range of new packaging

10. Services are not considered to be products in marketing since they do not have a physical form. True

False