1. Given Club Meds current problems, do you feel the company could have avoided its pricing scheme problems through different expansion plans?

2. Why is Club Med unable to offer competitive prices?

3. Given Club Meds current problems, do you think that the Club will be able to survive by keeping its current pricing strategy or do you think a new strategy should be implemented?

4. How can Club Med continue to differentiate itself in order to sustain its competitive advantage against its competitors who seem to be imitating its service concepts?

5. Club Med has changed its strategy recently to a more luxury driven one. By the end of 2008, the company hopes to have most of its villas operating as luxurious boutiques. Spending $50 million a villa to refurbish it, how does that affect costs and eventually profits? In other words, what is the justification for these high expenditures?