1. Given the following decision problems, identify the

research problems:

a. What pricing strategy to follow for a new product

b. Whether to increase the level of advertising

expenditures on print or online

c. Whether to increase in-store promotion of exist

ing products

d. Whether to increase training for frontline service

providers

e. Whether to change the sales force compensation

package

f. Whether to change the combination of ticket

price, entertainers, and security at the Indiana

State Fair

g. Whether to revise a bank's electronic payment

service