Question: 1. Google searching engine is a very solid market leader. One of the most salient trends in technology is moving toward mobile (from PC &

1. Google searching engine is a very solid market leader. One of the most salient trends in technology is moving toward mobile (from PC & Laptop to Smartphone & Tablet). How do you think this trend affects Googles profitability?

2. Why do you think Google enthusiastically invests in non-core businesses (Moonshots)?

3. Why do you think Google restructured and created a new holding company, Alphabet?

4. What are the benefits of this conglomerate structure? What are the drawbacks?

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