1.) __________ groups are groups that consumers plan to join in the future and that they have a decent chance of joining due to direct contact with the group.

Anticipatory aspiration

Symbolic aspiration

Primary aspiration

Secondary aspiration

2.) A consumer's problem stems from one of two factors: a change in the consumers ideal state or a change in the consumers actual state.

True

False

3.) Which factor affecting a reference groups influence over consumer purchase decisions is displayed by the new sneakers your friends make a point of showing off or the latest gadget you can see your friends using.

The group's power and expertise

Conformity

Conspicuousness of the product

Personality characteristics