1. How can the marketing channel be managed to implement the firms channel strategy and design effectively and efficiently on a continuing basis?

2. What is the difference between a consumer sales promotion and trade sales promotion cite an example.

3. Explain the four basic dimensions in framing market analysis.

4. How did Kolter defined marketing strategy? Can you craft your own definition?

5. Explain the use of the marketing mix I channel management. What other variables to consider in achieving effective and efficient channel management.

6. Why is the role of distribution I decision making for any firm or organization expected to play in a company's long term over all objectives?

7. Discuss different strategies in designing marketing channels.

8. When competing products are similar, how may advertising be useful? Pls. Explain your answer.

9. Explain the process involved in channel member selection (3).

10. What is your own understanding about channel strategy? Why is it important to study this?

11. What is the difference between a consumer sales promotion and trade sales promotion cite an example.