1) How did the IMC, especially digital marketing campaign for The Hunger Games: Catching Fire mark a...

"1) How did the IMC, especially digital marketing campaign for “The Hunger Games: Catching Fire” mark a departure from a traditional marketing campaign for a movie? What was innovative about the marketing and IMC approach adopted by Lionsgate?"

Answer rating: 100% (QA)

Answer Lionsgate used a very unique strategy to execute their online social media campaign to promote the Hunger Games The distribution company leveraged social platforms to deliver content to million... View the full answer