Question: 1. How do business markets differ from consumer markets? 2. What are the conditions under which an undifferentiated targeting strategy is effective? Why are these

1. How do business markets differ from consumer markets?

2. What are the conditions under which an undifferentiated targeting strategy is effective? Why are these conditions essential?

3. What are the major steps of the target market selection process?

4. Compare and contrast the concentrated and differentiated targeting strategies of market segmentation.

5. Identify the four major categories of segmentation of variables for consumer products, and give three examples of each.

6. Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?

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