Question: 1. How do consumers process and evaluate prices? 2. How should a company set prices initially for products or services? 3. How should a company

1. How do consumers process and evaluate prices?

2. How should a company set prices initially for products or services?

3. How should a company adapt prices to meet varying circumstances and opportunities?

4. When and how should a company initiate a price change?

5. How should a company respond to a competitors price change?

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