Question: Answer ALL Questions & DO What The Question Ask ! . 34. Describe how consumers process and evaluate prices? 35. How should a company set

Answer ALL Questions & DO What The Question Ask !

.

34. Describe how consumers process and evaluate prices?

35. How should a company set prices initially?

36. How should a company adapt prices to meet varying circumstances and opportunities?

37. When and how should a company initiate a price change and respond to a competitors price changes?

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