1) How do perspectives on competitive advantage differ when comparing brick & mortar stores to online businesses (PROVIDE EXAMPLES). Choose a primarily brick & mortar retail firm and make recommendations on how to compete more effectively with online firms. On making your suggestions for competitive advantage, how does the mix seem to break out? Accounting...shareholder...economic 2) Most people seem to take the view that the shareholder perspective is the most familiar measure of competitive advantage for publicly traded firms. What is your groups view? List disadvantages of using shareholder value as the SOLE POINT of view when defining competitive advantage. If the group cannot agree on this, explain who dissented and why. 3) As you read through the chapter, you will see seven different business models. Please provide me with a brief description of each of them. Next....pick out an industry that you are familiar with. Then you can answer the question about that industry that you chose. A) How has the business model changed over the last decade B) If you discover that your choice has not really produced an obvious change, then describe how the current business model should make strides TO CHANGE theat business model in years ahead