Question: 1. How do services, such as restaurants, differ from firms that manufacture or sell products? 2. Which of these features are most relevant in the

1. How do services, such as restaurants, differ from firms that manufacture or sell products?

2. Which of these features are most relevant in the case of a world-class restaurant such as Noma?

3.Noma already is known as the best restaurant in the world. Do you think it makes sense for chef and owner Rene Redzepi to pursue this innovation strategy? Why not simply capitalize on Nomas reputation?

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