Question: 1) How do utilitarian and hedonic values influence the choices that potential buyers make when shopping for this product? Explain by giving specific examples for

1) How do utilitarian and hedonic values influence the choices that potential buyers make when shopping for this product? Explain by giving specific examples for both. (5 pts)

2) According to Maslows hierarchy of needs, what main value(s) does a sales person provides to their consumers in this market? What messaging can they use to convey these? Explain by giving specific examples. (5 pts)

3) Using the basic consumption process in Exhibit 1.1, p.4, discuss how a first time buyer might experience the process of purchasing this product? (5 pts)

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