Question: 1. How do you think De Beers could most effectively and efficiently advertise to millennials? 2. How do you think De Beers could most effectively

1. How do you think De Beers could most effectively and efficiently advertise to millennials?

2. How do you think De Beers could most effectively and efficiently advertise to Baby Boomers?

3. How do you think De Beers could most effectively and efficiently advertise to unmarried women? How would this market segmentation strategy differ for targeting unmarried Men?

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