1. How do you think the UBER brand will help generate new business for Careem, or do...

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1. How do you think the UBER brand will help generate new business for Careem, or do you think that even matters? Why or why not?

2. These two company cultures are different, and customers can feel it. How would you address this challenge, from a customer-facing point of view?

3. What are the pricing challenges?

4. What are the marketing service delivery issues of operating this business in a culturally distinct setting? What are those cultural elements that will make marketing and delivering the service interesting/challenging in this context?

Related Book For answer-question

Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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Posted Date: Mar 24, 2024 02:51 AM

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1. How do you think the UBER brand will help generate new business for Careem, or do...

Question:

Expert Answer:

1 The Uber brand could potentially help generate new business for Careem due to several factors Firstly Ubers brand recognition and reputation for providing convenient reliable and innovative transpor... View the full answer

Understanding Cross Cultural Management

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