Question: 1. How do you think the UBER brand will help generate new business for Careem, or do you think that even matters? Why or why

1. How do you think the UBER brand will help generate new business for Careem, or do you think that even matters? Why or why not? 


2. These two company cultures are different, and customers can feel it. How would you address this challenge, from a customer-facing point of view? 


3. What are the pricing challenges? 


4. What are the marketing service delivery issues of operating this business in a culturally distinct setting? What are those cultural elements that will make marketing and delivering the service interesting/challenging in this context?

Step by Step Solution

3.42 Rating (155 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

1 The Uber brand could potentially help generate new business for Careem due to several factors Firstly Ubers brand recognition and reputation for providing convenient reliable and innovative transpor... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Q:

IL