Question: 1. How do Zaras costs compare with its competitors? In which ways are its costs higher and in which ways lower? 2. What about the

1. How do Zaras costs compare with its competitors? In which ways are its costs higher and in which ways lower?

2. What about the other side of the value creation equation: benefits. What drives customers to Zaras stores?

3. How is Zaras ability to create value related to its vertical integration? Think about what advantages derive both from the upstream integration (into manufacturing of garments) and downstream (ownership of stores)?

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