Question: 1. How does Banyan Tree segment its market? What groups represent Banyan Tree's target audiences in its marketing communications strategy? 2. What are the different

1. How does Banyan Tree segment its market? What groups represent Banyan Tree's target

audiences in its marketing communications strategy?

2. What are the different ways in which Banyan Tree can communicate with its target

audiences? What should its promotional mix be like? What factors influence your

promotional mix decision?

3. What marketing communications and promotion objectives should Banyan Tree set?

4. What direct marketing tools can Banyan Tree use to reach out to its customers?

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