Question: 1 . How does being a division of Pepsi help Bubly with their Burst product launch? 2 . How does focusing on this new sparking

1 .

How does being a division of Pepsi help Bubly with their Burst product launch?

2 .

How does focusing on this new sparking water possibly impact Pepsi's traditional soda brands and should the company be concerned or is this a very different target audience?

3 .

Will the investment in marketing for the launch of Burst help or hurt Bubly? Explain your thoughts

. 4 .

Why do you think more consumers are purchasing sparkling water in today's marketplace?

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