1. How does market segmentation differ from market targeting?

2. Compare and contrast demographic and psychographic segmentation. Which is more useful to marketers?

3. Name and describe the levels at which market targeting can be carried out. Give an example of a company using each.

4. In the context of marketing, what is a product's "position"? How do marketers know what it is?

5. Describe the four types of customer markets.

6. Describe the four types of marketing intermediaries.

7. Discuss trends in the natural environment of which marketers must be aware and provide examples of companies' responses to them.