Question: SECTION A: Discussion Questions 1) How does market segmentation differ from market targeting? 2) Name and describe the levels at which market targeting can be

SECTION A: Discussion Questions 1) How does

SECTION A: Discussion Questions 1) How does market segmentation differ from market targeting? 2) Name and describe the levels at which market targeting can be carried out. * 2020 January/February Examination) 3) Why is selecting the appropriate target markets important to an organization which wants to adopt the marketing concept philosophy? SECTION B: Sample Exam Questions */2014 August September Examination) Question 1

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