1) How does the AMA (American Marketing Association) define Marketing? 2) The definition by the AMA...

 

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1) How does the AMA (American Marketing Association) define Marketing? 2) The definition by the AMA also includes "activities." What do marketers call the set of four types of activities that constitute marketing? Briefly describe each of these "4 Ps." 3) Briefly describe 3 ways that firms can become more value-driven. 1) How does the AMA (American Marketing Association) define Marketing? 2) The definition by the AMA also includes "activities." What do marketers call the set of four types of activities that constitute marketing? Briefly describe each of these "4 Ps." 3) Briefly describe 3 ways that firms can become more value-driven.

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1 American Marketing Association defines marketing as Marketing is the activity set of institutions ... View the full answer