Question: 1- How does Zipcar segment its market? 2- How does Zipcar pick which specific segment or segments to target? 3. Position is the place a

1- How does Zipcar segment its market? 2- How does Zipcar pick which specific segment or segments to target? 3. Position is the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings. How do you discuss Zipcar's position in consumers' mind compare to traditional rental car agencies? Discuss

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