Question: Please Help. 1- How does Zipcar segment its market? 2- How does Zipcar pick which specific segment or segments to target? 3- Position is the

Please Help.

1- How does Zipcar segment its market?

2- How does Zipcar pick which specific segment or segments to target?

3- Position is the place a product, brand, or group of products occupies in consumers minds relative to competing offerings. How do you discuss Zipcar's position in consumers' mind compare to traditional rental car agencies? Discuss.

Use your own word.Please answer the question directly.Thank you so much.

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