$1.$ How have the role and function of public relations de partments changed in recent years?

$2.$ In what ways do the structure and culture of an or ganization affect the role and influence of the public relations department?

$3.$ What are the top five activities of a public relations department, according to a survey by CCI?

$4.$ What are the key responsibility areas of a PR manager working in an organization?

$5.$ What is the difference between a line function and a staff function? To which function does public relations belong, and why?

$6.$ Why is a compulsory$-$advisory role within an organization a good role for a public relations department to have?

$7.$ Read the job description for a public relations special ist $($page $129)$ and the job description for an account executive at a public relations firm $($page $142).$ In what ways are they similar in terms of qualifications and skills required? How are they different?

$8.$ What four areas in an organization have the potential for friction with the public relations department?

$9.$ How and why is the PR department relevant to other departments, such as human resources, marketing, and legal, in an organization?

$10.$ Why would an organization that has an internal pub lic relations department also retain a public relations consultancy?

$11.$ What are the four largest communications conglomer ates in the world?

$12.$ How important is international business to American public relations firms?

$13.$ What were IBM$$s four objectives during the globally celebration of its hundredth birthday?

$14.$ If you were offered a job in the public relations depart ment of an organization and a public relations consul tancy with almost similar pay and perks, which would you choose and why?